Yoyic Huojunpaopao Drankfleskeferpakking troch Tingting Wang

Yoyic Huojunpaopao Drankfleskeferpakking troch Tingting Wang is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2021

Yoyic Huojunpaopao Drankfleskeferpakking

troch Tingting Wang

Klant: High-tech MengNiu Dairy (Beijing)CO.,LTD

A' Design Award yn Brûns Winner yn de kategory Ferpakking

11,744

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #121519

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Yoyic Huojunpaopao Drankfleskeferpakking

Boeketekst: Yoyic Huojunpaopao is in flesferpakking ûntwurpen foar in bruzjend drankje mei libbene probiotika. It drankje kombinearret bruzjende molkesoerbakteriën mei libbene probiotika, hat in lege sûkerynhâld en gjin fet. De flesse is makke fan heech transparant PET om de tekstuer fan glês te jaan, mei in ljochte en slanke foarm en in ynhâld fan 388 millilીter. It etiket brûkt in stevich Sineesk kalligrafysk karakter en bubbelgrafiken om fitaliteit út te drukken. It ûntwerp is derop rjochte om sawol smaak as sûnens út te drukken. De flesse wurdt ferkocht yn gemakswinkels ûnder kâldkeatlingomstannichheden om de probiotika aktyf te hâlden.

De Erkenning

Oer de A' Design Award yn Brûns

Yoyic Huojunpaopao Drankfleskeferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Yoyic Huojunpaopao Drankfleskeferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Yoyic Huojunpaopao Drankfleskeferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Ofmjittingen & Ferpakking: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Labels: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Produksjetechnology: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Untwerpútdaging: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Undersyk: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Ynspiraasje: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Projektdoer: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Operaasjestreamferrin: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patinten: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Teamleden: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Ofbyldingskrediten: .