Mr.Penguin Tee-ferpakking by Xianfeng Wu

Mr.Penguin Tee-ferpakking by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2021

Mr.Penguin Tee-ferpakking

by Xianfeng Wu

A' Design Award yn Brûns Winner in Ferpakking Category

10,754

Verified Award Winner

Verify Award Status for #123302

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr.Penguin Tee-ferpakking

Mr.Penguin is in ûntwerp fan teeferpakking foarme as in pinguïn. It behâlder is makke fan glêsachtich materiaal, sadat de bolfoarmige, oranje puer-tee dy't derbinnen sit sichtber bliuwt. In sêft houten deksel en in stoffen sjaal jouwe de ferpakking in ûntspannen en modieuze útstrieling. As it deksel omdraaid wurdt, komt it gesicht fan it pinguïnkarakter foar it ljocht. De foarm wykt ôf fan tradisjonele teeferpakkingen en is bedoeld om jongere drinkers fan Sineeske tee oan te sprekken. It lege behâlder kin op 'e nij brûkt wurde as opslachpot of as fase. Elke ienheid mjit 106 by 106 by 240 millimeter.

The Recognition

About the A' Design Award yn Brûns

Mr.Penguin Tee-ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Mr.Penguin Tee-ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Mr.Penguin Tee-ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, You can feel a kind of warm picture when displaying.
Dimensions & Packaging: 106mmX106mmX240mm
Tags: Penguin, tea packaging, water tank, life, leisure
Production Technology: Vitreous material is adopted in the creation of tank body, which makes it possible to have a sight of spheroidal orange puer tea inside the tank. Soft wooden cover matches its scarf made it more fashionable and leisure .
Design Challenge: In the process of product proofing and production, there are also many obstacles, because the product involves the combination of a variety of materials, most of which are completed by hand. In the process of assembly, there are some difficulties. Through close communication with the manufacturer in the later stage, the product is finally presented perfectly, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of materials, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Additionally, when you turn the cover over, what will come into your eyes is a handsome Mr.Penguin. And that is the original idea of Mr. Penguin. The empty tank can be used as storage tank or vase after you finish drinking the tea in the tank. Thus it can integrate your life very naturally.
Team Members: Wu Xianfeng