Mountain Tea Primêre Funksje: Tee-ferpakking by Xianfeng Wu

Mountain Tea Primêre Funksje: Tee-ferpakking by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2021

Mountain Tea Primêre Funksje: Tee-ferpakking

by Xianfeng Wu

A' Design Award yn Sulver Winner in Ferpakking Category

22,761

Verified Award Winner

Verify Award Status for #123305

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Tea Primêre Funksje: Tee-ferpakking

Mountain Tea is in ferpakkingsûntwerp foar parste teekoeken. Elke teekoeke is ferpakt as in snobbersguod, wat de tee makliker yn gebrûk makket en in modern uterlik jout. De ferpakking makket gebrûk fan miljeufreonlik hânmakke papier, en folget in âldere ferpakkingsfoarm op in nije wize. It ûntwerp befettet fjouwer ûnôfhinklike ferpakkingen dy't op it skap kombinearre wurde kinne ta ien folslein plaatsje. De yllustraasje toant teeblêden, teebeammen en seldsume bisten fan Xishuangbanna yn Yunnan, Sina, dêr't de tee ferboud wurdt. De ferpakking mjit 280 by 205 by 70 millimeter.

The Recognition

About the A' Design Award yn Sulver

Mountain Tea Primêre Funksje: Tee-ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Mountain Tea Primêre Funksje: Tee-ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Mountain Tea Primêre Funksje: Tee-ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging: 280mmX205mmX70mm
Tags: Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology: Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members: Wu Xianfeng