ZhuoQing Teeferpakking troch Tiger Pan is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2021

ZhuoQing Teeferpakking

troch Tiger Pan

Klant: Tasly Holding Group

A' Design Award yn Goud Winner yn de kategory Ferpakking

35,034

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #123928

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer ZhuoQing Teeferpakking

ZhuoQing is in ferpakkingsûntwerp foar in instant Pu'er-tee-esinsjepoeier. It poeier wurdt wûn troch in lang proses en lost folslein op yn wetter sûnder residu. De bûtendoaze is makke fan blik, de binnendoaze fan papier, en de losse porsjes binne ferpakt yn aluminiumfoly. De slanke úttrekdoaze kin mei ien hân iepene en fêstholden wurde, en de wer te sluten struktuer soarget derfoar dat de ferpakking maklik mei te nimmen en te brûken is. De grafyske foarmjouwing is basearre op folksborduerpatroanen út Yunnan en toant sênes fan it plantsjen en plukken fan tee.

De Erkenning

Oer de A' Design Award yn Goud

ZhuoQing Teeferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan ZhuoQing Teeferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. ZhuoQing Teeferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Ofmjittingen & Ferpakking: Size:395(L)*242(W)*40(H) mm
Labels: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Produksjetechnology: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Untwerpútdaging: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Undersyk: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Ynspiraasje: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Projektdoer: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Operaasjestreamferrin: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patinten: Copyrights belong to Tasly Holding Group, 2020.
Teamleden: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Ofbyldingskrediten: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu