Ying Hua Qing Su Ferpakking troch Jin Zhang

Ying Hua Qing Su Ferpakking troch Jin Zhang is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Ying Hua Qing Su Ferpakking

troch Jin Zhang

Klant: Ying Hua Qing Su

A' Design Award yn Brûns Winner yn de kategory Ferpakking

14,778

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #126385

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Ying Hua Qing Su Ferpakking

De foarkant fan 'e kadodoaze is bedekt mei kersenbloesems, oerienkomt mei de markante gebouwen yn Wuhan, en toant de fitaliteit fan maitiid en lokale skaaimerken. De slikke mei leafdesbrief jout it byld romantyske emoasje, de karakters yn 'e jierren '90 foegje in gefoel fan retro ta, markearje de skaaimerken fan' e ieu âlde fakmanskip fan it merk. It ûntwerp fan 'e binnendoaze kin tûk wurde fold yn' e foarm fan kersenbloesem, dy't oerienkomt mei de blauwe ûnderkant fan 'e mar, en foarmje it estetyske gefoel fan Cherry Blossom dy't op' e mar falt.

De Erkenning

Oer de A' Design Award yn Brûns

Ying Hua Qing Su Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Ying Hua Qing Su Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Ying Hua Qing Su Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Ofmjittingen & Ferpakking: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Labels: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Produksjetechnology: Coated paper with gray board, hot Blue Gold
Untwerpútdaging: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Undersyk: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Ynspiraasje: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Projektdoer: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Operaasjestreamferrin: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Teamleden: Designer:Jin Zhang
Illustrator:Ru Jun