Jinlongquan Yanzhi Ferpakking troch Jin Zhang

Jinlongquan Yanzhi Ferpakking troch Jin Zhang is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2022

Jinlongquan Yanzhi Ferpakking

troch Jin Zhang

Klant: InBev jinlongquan beer (Hubei)

A' Design Award yn Izer Winner yn de kategory Ferpakking

13,765

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #126388

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Jinlongquan Yanzhi Ferpakking

Jinlongquan merk hat west yn Hubei foar mear as 40 jier. Dizze kear makket it in searje bier dy't de Hubei-kultuer kin fertsjintwurdigje. De ûntwerper brûkt Sineeske kalligrafy om de dialektkultuer út te drukken. Tagelyk skildere hy de meast represintative gebouwen en wettersysteem yn Hubei (Hubei hat de reputaasje fan in provinsje mei tûzenen marren), karakters en konsumpsje sênes, en yntegreart mear smaak fan it libben en gefoel foar moade. Minsken kinne prate oer it dialekt op de flesse. Besjoch jo wenplak yn 'e yllustraasje om de ynteraksje mei konsuminten te ferbetterjen.

De Erkenning

Oer de A' Design Award yn Izer

Jinlongquan Yanzhi Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Jinlongquan Yanzhi Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Jinlongquan Yanzhi Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Ofmjittingen & Ferpakking: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Labels: Beer, Hubei, dialect, illustration, Calligraphy, China
Produksjetechnology: Glass bottle aluminized paper
Untwerpútdaging: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Undersyk: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Ynspiraasje: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Projektdoer: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operaasjestreamferrin: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patinten: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Teamleden: Creative director: Jin Zhang