Xiaoxiancao Teepûdtsje troch Jin Zhang is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Xiaoxiancao Teepûdtsje

troch Jin Zhang

Klant: Xiao xian cao

A' Design Award yn Brûns Winner yn de kategory Ferpakking

13,326

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #126463

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Xiaoxiancao Teepûdtsje

Troch de stúdzje fan 'e oarsprong fan teepûdtsjes, bepale de ûntwerper it ferhaal yn' e Tang-dynasty, en naam it teedrinken mei de mouwen dy't de mûle bedekke as de wichtichste fisuele útdrukking om mear minsken te litten witte en fan tee op in nijsgjirriger manier te litten. Op de efterkant stiet de maklik te begripen "tee" wurdt brûkt om de kategory oer te bringen en it gefoel fan kwaliteit te ferbetterjen. De lytse tee tas brûkt de aluminium folie tas mei ûnôfhinklik lyts pakket, dat is handich foar konsuminten te dragen en te drinken.

De Erkenning

Oer de A' Design Award yn Brûns

Xiaoxiancao Teepûdtsje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Xiaoxiancao Teepûdtsje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Xiaoxiancao Teepûdtsje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Ofmjittingen & Ferpakking: Box size285mm*100mm*35mmPackage content3g*10
Labels: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Produksjetechnology: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Untwerpútdaging: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Undersyk: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Ynspiraasje: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Projektdoer: It will be designed in August 2020 and put on the market in September 2020
Operaasjestreamferrin: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Teamleden: Designer:Jin Zhang