Zhen Hao E Hûnefoerferpakking troch Yuchen Han

Zhen Hao E Hûnefoerferpakking troch Yuchen Han is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2022

Zhen Hao E Hûnefoerferpakking

troch Yuchen Han

Klant: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award yn Izer Winner yn de kategory Ferpakking

9,472

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #126938

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Zhen Hao E Hûnefoerferpakking

Zhen Hao E is in ferpakkingssearje foar hûnefoer en hûnesnoep. It ûntwerp put út de Sineeske kultuer troch hûnen del te setten as âlde keizers út ferskillende tiidrekken. Yn Sina wurde hûne-eigners faak omskreaun as amtners dy't harren húsdieren tsjinje, en dit idee foarmet de basis fan de yllustraasjes. Tekenfilmkarakters fan hûnen jouwe de grutte-groep oan, wêrby't lytse hûnen skieden wurde fan middelgrutte en grutte hûnen. Ferskillende kleuren skiede hûnefoer fan snoep, sadat it assortimint maklik te begripen is. Der wurdt gebrûk makke fan recyclepapier, weachpapier en aluminiumfoeliesekken.

De Erkenning

Oer de A' Design Award yn Izer

Zhen Hao E Hûnefoerferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Zhen Hao E Hûnefoerferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Zhen Hao E Hûnefoerferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Ofmjittingen & Ferpakking: 28.5*21cm
20*30cm
20*36cm
23*40cm
Labels: Dog food, Oriental style, Package Design, Cartoon Dog
Produksjetechnology: Recycled paper, corrugated paper, aluminium foil bag.
Untwerpútdaging: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Undersyk: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Ynspiraasje: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Projektdoer: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operaasjestreamferrin: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.