Loacker Rebrand Primêre Funksje: Iten Ferpakking troch Marco Ventrice

Loacker Rebrand Primêre Funksje: Iten Ferpakking troch Marco Ventrice is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Loacker Rebrand Primêre Funksje: Iten Ferpakking

troch Marco Ventrice

Klant: Spider

A' Design Award yn Sulver Winner yn de kategory Ferpakking

32,520

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #127989

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Loacker Rebrand Primêre Funksje: Iten Ferpakking

Boektekst: Loacker Rebrand is in ferpakkings- en merkidentiteitssysteem dat makke is foar in histoarysk itenbedriuw dat bekend stiet om wafels en sûkeladeprodukten. It logo hat de foarm fan in wapenskyld dat de Skiliarberch omfettet, in ferwizing nei de famyljenamme, de woartels en de omlizzende natuer. Elke produktfamylje wurdt presintearre mei in dúdlike beskriuwing fan it resept en de yngrediïnten. De hiërargy fan de ferpakkingseleminten is opnij definieare en de produktbylden binne realistysk. In koade op de efterkant fan elke ferpakking ferwiist nei mear ynformaasje oer it merk en it artikel.

De Erkenning

Oer de A' Design Award yn Sulver

Loacker Rebrand Primêre Funksje: Iten Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Loacker Rebrand Primêre Funksje: Iten Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Loacker Rebrand Primêre Funksje: Iten Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Ofmjittingen & Ferpakking: different sizes
Labels: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Produksjetechnology: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Untwerpútdaging: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Undersyk: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Ynspiraasje: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Projektdoer: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Operaasjestreamferrin: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Teamleden: Spider Adv, Loacker Team
Ofbyldingskrediten: All food images were realized featuring studio PiùLuce.