The Heaven Lost Kearsferpakking by Chan Yiu Chung

The Heaven Lost Kearsferpakking by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2022

The Heaven Lost Kearsferpakking

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #128131

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Colors

The Design

About The Heaven Lost Kearsferpakking

Boektekst: The Heaven Lost is in ferpakkingsdoaze ûntwurpen foar in geurkears. It grafyske tema is ynspirearre troch de Jeropeeske mytology en toant goaden dy't op syk binne nei wat ferlern gie út de himel. De hânsketste yllustraasje rint troch oer alle kanten fan de doaze, wat in ferâldere útstrieling jout en klanten útnoeget om de doaze om te draaien. Swart-wyt printsjen hâldt it ûntwerp strak en helder. De struktuer is in ienfâldige boppe- en ûnderdoaze mei ôfmjittings fan 83 mm breed, 83 mm djip en 102 mm heech. De doaze is makke fan 240gsm Munken Lynx, in unkoate duorsume papiersoart yn in natuerlik wite tint.

The Recognition

About the A' Design Award yn Izer

The Heaven Lost Kearsferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan The Heaven Lost Kearsferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. The Heaven Lost Kearsferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021