Fly By Jing Kruidenferpakking by Fly By Jing

Fly By Jing Kruidenferpakking by Fly By Jing is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2022

Fly By Jing Kruidenferpakking

by Fly By Jing

Client: Fly By Jing

A' Design Award yn Brûns Winner in Ferpakking Category

17,461

Verified Award Winner

Verify Award Status for #130534

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Colors

The Design

About Fly By Jing Kruidenferpakking

Fly By Jing is in ferpakkingsûntwerp foar in Sichuan chili crisp saus dy't ferkocht wurdt yn in glêzen pot. It ûntwerp is woartele yn tradysje en foarme neffens de wize wêrop minsken hjoed-de-dei ite. In opfallend kleurepalet en in direkte toan fan sprekken ûnderskiede de ferpakking fan oare sauzen op de merk. Trochrinnende sinnen printe op it etiket beskriuwe it merk en brekke it del foar de lêzer. It ûntwerp wjerspegelet de wearden en it doel fan it merk, dat put út de smaken fan Chengdu en syn lytse pleatslike itensiedersguon.

The Recognition

About the A' Design Award yn Brûns

Fly By Jing Kruidenferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Fly By Jing Kruidenferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Fly By Jing Kruidenferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
Dimensions & Packaging: W 6mm x D 6mm x H 8.5mm, glass jar
Tags: Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
Inspiration: The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
Team Members: Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency
Image Credits: All images / Photographer / Maria Be

Read the Press Release