RedDog Adult Pet Food Húsdiereten Ferpakking by Shenzhen Hongrui Biological Technology Co., Ltd.

RedDog Adult Pet Food Húsdiereten Ferpakking by Shenzhen Hongrui Biological Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2022

RedDog Adult Pet Food Húsdiereten Ferpakking

by Shenzhen Hongrui Biological Technology Co., Ltd.

Client: Shenzhen Hongrui Biological Technology Co., Ltd.

A' Design Award yn Brûns Winner in Ferpakking Category

13,167

Verified Award Winner

Verify Award Status for #130557

View at A' Design Award Press Release Award Badge

Colors

The Design

About RedDog Adult Pet Food Húsdiereten Ferpakking

RedDog Adult Pet Food is in ferpakkingsûntwerp foar in nije fiedingsformule as basisfoer foar katten en hûnen. It fisuele sintrum fan de ferpakking draacht it Romeinske sifer 1, dat stiet foar nije ynhâld en in nij begjin. Ferienfâldige bisteôfbyldingen litte sjen oft it fier geskikt is foar katten of foar hûnen. In sterk kontrast yn kleurtoanen ferbetteret de fisuele werkenning. De ferpakking is in achthoekige ôfsletten PET-doypack mei in sluteklamp, wêrtroch de pak werhelle iepene en sletten hâlden wurde kin. It ûntwerp is derop rjochte om de merkherkenning te fersterkjen en de produktkwaliteit sjen te litten.

The Recognition

About the A' Design Award yn Brûns

RedDog Adult Pet Food Húsdiereten Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan RedDog Adult Pet Food Húsdiereten Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. RedDog Adult Pet Food Húsdiereten Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a new formula pet food launched by the Brand. The core of package design is the Roman numeral 1 located in the visual center of the package, which represents a new content and a new start and implies the most advanced material. The simplified pictures indicate that it is suitable for cats or dogs. The sharp contrast of color tone effectively improves visual recognition.
Dimensions & Packaging: 95*130*40mm
60*90*25mm
Tags: Food packaging, Image identification
Production Technology: The package is a PET octagonal sealed doypack with a sealing brace, so that the package can be opened repeatedly and kept sealed. The pet food is processed within four hours with fresh meat, and the freeze-drying spraying process is used, so as to provide excellent palatability.
Design Challenge: The challenge in the process of package design is how to enhance brand recognition and show high quality simultaneously. The product takes Roman number 1 as the core and designs an identification symbol with high recognition. In addition, the product has the typographic design in strict accordance with the package requirements of pet staple food.
Research: New generation and new standard is the core concept of RedDog new nutritional formula staple food. The new standard refers to new nutrition standard, new absorption standard and new taste standard. RedDog develops a new nutritional formula staple food and redefines the new standard of staple food for cats and dogs, and provides a high quality foundation for the healthy diet of cats and dogs.
Inspiration: Achieve a modern style and show the characteristics of new products. The inspiration of animals on the package comes from the corresponding pet category, which aims at improving the indication and recognition.
Project Duration: The project was established on June 25, 2021, and the final form was determined on July 9, 2021.
Operation Flow: Interaction between pets and their owners is a common close relationship in modern society. The product goal is to attract consumers who pay attention to pet food quality. In this way, the package design that can intuitively show the product quality, has an extraordinary value.