Shuanghui Rebrand Woarstferpakking troch Tiger Pan

Shuanghui Rebrand Woarstferpakking troch Tiger Pan is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Shuanghui Rebrand Woarstferpakking

troch Tiger Pan

Klant: Shuanghui Group

A' Design Award yn Brûns Winner yn de kategory Ferpakking

16,345

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #130897

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Shuanghui Rebrand Woarstferpakking

Shuanghui Rebrand is in ferpakkingsûntwerp foar in koke hamprodukt dat yn Sina ferkocht wurdt. It nije ûntwerp hâldt de oarspronklike merkelemetnen oan en ferfangt gepixelde ôfbyldings troch geometryske grafiken, sadat de ferpakking fan ôfstân werkend wurde kin. Oansjochten fan it produkt út ferskillende hoeken en yn ferskillende kombinaasjes binne ferienfâldige ta ôfrûne foarmen. Trije groepen fan felle kleuren ûnderskiede de ferskillende smaken. In dúdlike ynformaasje-yndieling en in unifoarm searje-systeem helpe winkeljende minsken om it winske item flot te finen. It nije merklogo folget in sêfte bôge.

De Erkenning

Oer de A' Design Award yn Brûns

Shuanghui Rebrand Woarstferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Shuanghui Rebrand Woarstferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Shuanghui Rebrand Woarstferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Ofmjittingen & Ferpakking: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Labels: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Produksjetechnology: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Untwerpútdaging: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Undersyk: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Ynspiraasje: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Projektdoer: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Operaasjestreamferrin: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Teamleden: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Ofbyldingskrediten: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu