Treasured Brew of the Cave Baijiu-fleskeferpakking troch Tiger Pan

Treasured Brew of the Cave Baijiu-fleskeferpakking troch Tiger Pan is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Treasured Brew of the Cave Baijiu-fleskeferpakking

troch Tiger Pan

Klant: Jiugui Liquor Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

25,501

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #130922

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Treasured Brew of the Cave Baijiu-fleskeferpakking

Treasured Brew of the Cave is in ferpakkingsûntwerp foar Sineeske baijiu. De klassike sakfleskefoarm bliuwt bewarre, mei in tou dat om 'e hals wuolle is, wylst it materiaal feroare is fan porslein nei glês. It glêsoerflak jout glâns en tekstuer en set de flesse ôf fan 'e keramyske ferpakking dy't oare merken brûke. In berch is op 'e boaiem útsnien yn in âlde Sineeske tekenstyl om it konsept fan grotberging út te drukken, in metoade dy't al lang troch it Miao-folk brûkt wurdt. De flesse bliuwt skjin en trochsichtich, mei it sifer seis der yn reliëf op oanbrocht.

De Erkenning

Oer de A' Design Award yn Sulver

Treasured Brew of the Cave Baijiu-fleskeferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Treasured Brew of the Cave Baijiu-fleskeferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Treasured Brew of the Cave Baijiu-fleskeferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Ofmjittingen & Ferpakking: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Labels: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Produksjetechnology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Untwerpútdaging: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Undersyk: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Ynspiraasje: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Projektdoer: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Operaasjestreamferrin: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Teamleden: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Ofbyldingskrediten: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu