Strong Tiger Sterke ferpakking troch Tiger Pan

Strong Tiger Sterke ferpakking troch Tiger Pan is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Strong Tiger Sterke ferpakking

troch Tiger Pan

Klant: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

14,117

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #130958

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Strong Tiger Sterke ferpakking

Strong Tiger is in beheind edysje ferpakkingsûntwerp foar in Sineeske baijiu. It ûntwerp markearret it Jier fan de Tiger yn de Sineeske Dyrekrite. De tigerkop is tekene yn in abstrakte foarm, ynspirearre troch in samoerai-helm út de Warring States-perioade yn Japan. Skerpe rjochte linen foarmje it flesklichem en drukke in fêst en ûnbûgsum karakter út. De fles is makke fan glês, wat glâns en tekstuer taheakket oan it oerflak en it produkt ûnderskiedt fan keramyske flessen. In heldere kleur en in dúdlike yndieling fan ynformaasje helpe keapers om it produkt op ôfstân te herkennen.

De Erkenning

Oer de A' Design Award yn Brûns

Strong Tiger Sterke ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Strong Tiger Sterke ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Strong Tiger Sterke ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Ofmjittingen & Ferpakking: Width 71.5mm x depth 92.5mm x height 393mm
Labels: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Produksjetechnology: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Untwerpútdaging: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Undersyk: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Ynspiraasje: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Projektdoer: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operaasjestreamferrin: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Teamleden: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Ofbyldingskrediten: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan