Xiaofengtan Liquor Sterkedrankferpakking troch Zhu Hai and Fang Jian

Xiaofengtan Liquor Sterkedrankferpakking troch Zhu Hai and Fang Jian is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Xiaofengtan Liquor Sterkedrankferpakking

troch Zhu Hai and Fang Jian

Klant: Zhu Hai, Fang Jian

A' Design Award yn Brûns Winner yn de kategory Ferpakking

10,490

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #131479

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Xiaofengtan Liquor Sterkedrankferpakking

Xiaofengtan is ferpakking foar in hichtweardige Sineeske sterkedrank. De flesfoarm is ôflaat fan de kearammyske kroeken dy't yn Sina tradisjoneel brûkt waarden om sterkedrank yn te bewarjen, opnij foarme yn in ienfâldige foarm dy't past by moderne smaak. It rûne lichem past yn de palm fan de hân, wêrtroch de fles maklik fêst te hâlden is en útglieden foarkomt. De gouden dop hat fertikale golfline en giet maklik iepen. Gouden stippen foarmje in tekstuer op sawol de fles as de kompakte kubusdoaze, dy't 130 by 130 by 135 millimeter mjit. De doaze is makke fan bioôfbrekber papier, en de fermindere ôfmjittings ferleegje it materiaalgebrûk.

De Erkenning

Oer de A' Design Award yn Brûns

Xiaofengtan Liquor Sterkedrankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Xiaofengtan Liquor Sterkedrankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Xiaofengtan Liquor Sterkedrankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Ofmjittingen & Ferpakking: 130mm x130mm x135mm
Labels: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Produksjetechnology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Untwerpútdaging: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Undersyk: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Ynspiraasje: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Projektdoer: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operaasjestreamferrin: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Teamleden: Hai Zhu
Jian Fang