Yukidoke Mitsu Fruchtferpakking by Shingo Furusho

Yukidoke Mitsu Fruchtferpakking by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2022

Yukidoke Mitsu Fruchtferpakking

by Shingo Furusho

Client: Mizukami village

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Yukidoke Mitsu Fruchtferpakking

Yukidoke Mitsu is in kado-ferpakking foar merkierdbeien dy't grutbrocht wurde yn it doarp Mizukami, yn de prefektuer Kumamoto. De ierdbeien hawwe in heech sûkergehalte en wurde rispe as de snie smelt yn it heechlizzende doarp, wêr't de boarne fan de Kuma-rivier fûn wurdt. It ûntwerp bestiet út in beklibbe papieren doaze bekleaun mei texturearre wyt papier dat delfallende snie suggerearret. In ierdbeimotyf is oanbrocht mei reade foaliestamping. De doaze mjit 242 by 160 by 57 millimeter en hat in deksel oan de boppekant. De stevige doaze jout in gefoel fan lúkse dat past by it jaan fan kado's.

The Recognition

About the A' Design Award yn Brûns

Yukidoke Mitsu Fruchtferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Yukidoke Mitsu Fruchtferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Yukidoke Mitsu Fruchtferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
Dimensions & Packaging: Pasted paper box / W242mm x D160mm x H57mm
Tags: Package, Fruits, Logo, Foil Stamping
Production Technology: Red Foil Stamping
Design Challenge: We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
Research: This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
Inspiration: I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
Project Duration: Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
Operation Flow: This is a box with a lid on top.
Patents: Copyrights belong to Shingo Furusho.
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.