BeeHacchee Taartferpakking by Shingo Furusho

BeeHacchee Taartferpakking by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2022

BeeHacchee Taartferpakking

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award yn Izer Winner in Ferpakking Category

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Colors

The Design

About BeeHacchee Taartferpakking

BeeHacchee is in ferpakkingsûntwerp foar in huninkkeas taart. De doaze is seskantich en docht tinken oan in bijekoer, wat fisuele foarm jout oan it huninkkonsept. De ferpakking is makke fan ien inkeld stik karton en mjit 224 mm yn breedte, 195 mm yn djipte en 44 mm yn hichte. Krappapier jout in ûngedwongen en tagonklike yndruk, wylst in giele râne dy't oer it oerflak printe is, kontrast tafoeget. Giel printsjen op krappapier is dreech, om't de kleur wei sinkt yn it papier, dêrom is der in tige betûfte printpartner ynskeakele om it bedoelde resultaat te berikken.

The Recognition

About the A' Design Award yn Izer

BeeHacchee Taartferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan BeeHacchee Taartferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. BeeHacchee Taartferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.