Sdda Bedriuwsidentiteit troch Guorong Men

Sdda Bedriuwsidentiteit troch Guorong Men is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2022

Sdda Bedriuwsidentiteit

troch Guorong Men

A' Design Award yn Izer Winner yn de kategory Grafysk

9,968

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #131730

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Sdda Bedriuwsidentiteit

SDDA is in bedriuwsidentiteit dy't makke is foar in dânssportferiening basearre yn Shandong, Sina. It foarige logo brûkte in detaillearre dânsfiguer dy't faak betiisd waard mei de merken fan oare ferienings. De nije identiteit ferienfâldiget de hâlding ta ien trochrinnende line. De line kombinearret twa dânspartners, in berch en draaiende dânspassen. Tsien besibbe grafiken litte klassike dânshâldingen sjen en meitsje it ferbân fan it lichem makliker te lêzen. De identiteit wurdt tapast op wedstrydlokaasjes, yn print en op sosjale media.

De Erkenning

Oer de A' Design Award yn Izer

Sdda Bedriuwsidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Sdda Bedriuwsidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Sdda Bedriuwsidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Ofmjittingen & Ferpakking: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Labels: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Produksjetechnology: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Untwerpútdaging: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Undersyk: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Ynspiraasje: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Projektdoer: The project started in July 2020 and finished in September 2020 in Jinan, China.
Operaasjestreamferrin: Brand identity is mainly used in competition venues, print productions and social media.
Patinten: Copyright belong to Sdda(shandong dancesport association),2021.
Teamleden: Guorong Men