Kind Tea is a Charitable Project Teferpakking troch Viktoriia Korytina

Kind Tea is a Charitable Project Teferpakking troch Viktoriia Korytina is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2022

Kind Tea is a Charitable Project Teferpakking

troch Viktoriia Korytina

A' Design Award yn Izer Winner yn de kategory Ferpakking

10,444

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #131733

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Kind Tea is a Charitable Project Teferpakking

Kind Tea is in ferpakkingsûntwerp foar in rige natuerlike teesoarten dy't ferkocht wurde foar in charitatyf projekt. De tee wurdt makke troch twa jonges mei de spierdystrofy fan Duchenne, en de opbringst fan de ferkeap wurdt brûkt foar harren revalidaasje. De ferpakking lit in kleurryk personaazje sjen dat de blydskip fan de bernetiid wjerspegelet. Trije smaken wurde markearre troch trije kleurskema's, sadat elke fariant maklik te herkennen is. Elke smaak hat ek in winterferzje. It formaat is in sekje fan 50 gram mei in label fan 100 by 180 millimeter. Produksje en gearstalling binne ienfâldich en ekonomysk holden, omdat de jonges de pakketten sels tariede.

De Erkenning

Oer de A' Design Award yn Izer

Kind Tea is a Charitable Project Teferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Kind Tea is a Charitable Project Teferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Kind Tea is a Charitable Project Teferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Ofmjittingen & Ferpakking: Format: Sachet with label

50 g

100 mm x 180 mm
Labels: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Produksjetechnology: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Untwerpútdaging: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Undersyk: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Ynspiraasje: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Projektdoer: We joined the project in January 2021 and the guys still work for now
Operaasjestreamferrin: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patinten: No information
Teamleden: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Ofbyldingskrediten: This project was made by our in-house team of Wishnia agency.