Voila Cool Stuff Iisferpakking troch Kamal Rizk - Bold Branding

Voila Cool Stuff Iisferpakking troch Kamal Rizk - Bold Branding is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2022

Voila Cool Stuff Iisferpakking

troch Kamal Rizk - Bold Branding

Klant: Voila Dessert Shop

A' Design Award yn Izer Winner yn de kategory Ferpakking

21,715

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #131926

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Voila Cool Stuff Iisferpakking

Dit is in searje pakketten foar 9 ûntwerpen fan iissmaak, ferienige ûnder ien emblematysk logo, wêryn de ûntwerper de presintaasje fan iis ferbouwt. Hy makke in nij tema wêrmei't er de ferskillende smaken opnij ynbyldet yn 'e foarm fan symboalyske fruchten en nektarpatroanen, orizjinele typografy, en ek relevante frisse kleuren dy't de ûntwerpeleminten aksintuearje. It ûntwerp makket gewoan it konsept fan smaak opnij troch it tonge-ikoan dat wurdt brûkt yn it heule berik en ropt in oare manier op om it te fielen.

De Erkenning

Oer de A' Design Award yn Izer

Voila Cool Stuff Iisferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Voila Cool Stuff Iisferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Voila Cool Stuff Iisferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Ofmjittingen & Ferpakking: Various Tapered Paper Ice Cream Containers
Labels: branding, packaging, packaging, illustration, typography, icecream, identity
Produksjetechnology: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Untwerpútdaging: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Undersyk: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Ynspiraasje: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Projektdoer: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Operaasjestreamferrin: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Teamleden: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager