Tsingtao Beer Bierkadootdoaze-ferpakking troch Tsingtao Brewery Culture Media Co., Ltd.

Tsingtao Beer Bierkadootdoaze-ferpakking troch Tsingtao Brewery Culture Media Co., Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Tsingtao Beer Bierkadootdoaze-ferpakking

troch Tsingtao Brewery Culture Media Co., Ltd.

Klant: Tsingtao Brewery Culture Media Co.,Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,238

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #132955

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Tsingtao Beer Bierkadootdoaze-ferpakking

Tsingtao Beer is in kadootdoazeferpakking makke foar it 120-jierrich jubileum fan it merk. It ûntwerp befettet trije klassike Pilsner-bieren en is basearre op de karakteristike arsjitektuer fan Qingdao. De yllustraasje kombinearret pleatslike beakenpunten mei merkkultuer, en lit it ferbân sjen tusken it merk en de regionale kultuer. De bûtenkast klapt nei beide kanten iepen, in beweging ynspirearre troch it bloeien fan hop, ien fan de bieryngrediïnten. De bieren komme yn 't sicht as de kadootdoaze iepene wurdt. Der wurdt spesjaal papier brûkt, en de produksje omfettet UV-printsjen, hjitstampen en reliëfdrukken.

De Erkenning

Oer de A' Design Award yn Sulver

Tsingtao Beer Bierkadootdoaze-ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Tsingtao Beer Bierkadootdoaze-ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Tsingtao Beer Bierkadootdoaze-ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Ofmjittingen & Ferpakking: Width 276mm x Depth 90mm x Height 286mm
Labels: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Produksjetechnology: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Untwerpútdaging: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Undersyk: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Ynspiraasje: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Projektdoer: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Operaasjestreamferrin: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Teamleden: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu