Shijian Chuxin Teeferpakking by Longxiang Li

Shijian Chuxin Teeferpakking by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2022

Shijian Chuxin Teeferpakking

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award yn Goud Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #133749

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Teeferpakking

Shijian Chuxin is in ferpakkingsûntwerp foar tee. It ûntwerp brûkt yllustraasjes ynspirearre troch de ekologyske teetúnen fan Guizhou, kikkerts, swellen, teeplôkers en de rivier de Chishui. De yllustraasjes yn Sineeske styl wjerspegelje de ekology fan it produksjegebiet en jouwe it merk in eigen fisuele taal, rjochte op jongere konsuminten. It ynpakpapier is makke fan wyt spesjaal papier en bedrukt mei de yllustraasjes. De doaze is ôfwurke mei laserprinting en gouden hjitstimpeling, en mjit 300 by 120 by 80 millimeter. De doaze iepenet maklik, en de ienfâldige materialen passe by massaproduksje.

The Recognition

About the A' Design Award yn Goud

Shijian Chuxin Teeferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Shijian Chuxin Teeferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Shijian Chuxin Teeferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li