Guizhou Moutai Maoyuan Jiu Drankferpakking troch Luo Heng

Guizhou Moutai Maoyuan Jiu Drankferpakking troch Luo Heng is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Guizhou Moutai Maoyuan Jiu Drankferpakking

troch Luo Heng

Klant: Laboratory and Hopeful

A' Design Award yn Sulver Winner yn de kategory Ferpakking

19,152

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #133947

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Guizhou Moutai Maoyuan Jiu Drankferpakking

Guizhou Moutai Maoyuan Jiu is in ferpakkingsûntwerp foar in Sineeske drank. De flesse is makke fan glês mei in sânstriel-proses en in reliëf logo yn rôsegoud. De hals is ôfwurke mei in metaalspuit-proses, en de boppekant fan it deksel is bewurke mei imitaasjeglês yn reliëf. De bûtenferpakking makket gebrûk fan waarmstamping en reliëf. Donkergrien en goud foarmje it wichtichste kleureskema. Weachpatroanen ferwize nei de Chishui-rivier dy't brûkt wurdt by de produksje, wylst in fleanende goadinne op it deksel en in krie mei dennetûken op de hals de tradisjonele Sineeske motiven folgje.

De Erkenning

Oer de A' Design Award yn Sulver

Guizhou Moutai Maoyuan Jiu Drankferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Guizhou Moutai Maoyuan Jiu Drankferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Guizhou Moutai Maoyuan Jiu Drankferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Ofmjittingen & Ferpakking: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Labels: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Produksjetechnology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Untwerpútdaging: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Undersyk: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Ynspiraasje: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Projektdoer: The project started in November 2019 in Jiangxi and finished.
Operaasjestreamferrin: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Teamleden: Luo Heng
Ofbyldingskrediten: Luo Heng