Flying to the Moon Moancakegeskinkkiste troch ShenZhen XiShang Boutique Packing Co., Ltd

Flying to the Moon Moancakegeskinkkiste troch ShenZhen XiShang Boutique Packing Co., Ltd is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Flying to the Moon Moancakegeskinkkiste

troch ShenZhen XiShang Boutique Packing Co., Ltd

Klant: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

24,634

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #134174

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Flying to the Moon Moancakegeskinkkiste

Flean nei de Moanne is in geskinkkiste ûntworpen foar moancakes. De ferpakking hat de foarm fan in tradisjonele Sineeske paleislantearne. Rûne yllustraasjes putte út de Sineeske mytology en befetsje de Jade Hazze, it Moanpaleis en de Apsaras fan de Dunhuang-muorreskilderingen. In struktuer mei meardere lagen en trije diminsjes en in stânsproses foegje fisuele djipte ta. Sadree't de moancakes fuorthelle binne, kin in LED-module yn de basis oanset wurde en kinne de trochsichtige PVC-kast en de útholle bûtenkast wer ynstallearre wurde, wêrtroch't de kiste in dekorative lantearne wurdt.

De Erkenning

Oer de A' Design Award yn Sulver

Flying to the Moon Moancakegeskinkkiste is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Flying to the Moon Moancakegeskinkkiste wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Flying to the Moon Moancakegeskinkkiste is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Ofmjittingen & Ferpakking: 145mm X 145mm X 300mm
Produksjetechnology: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Untwerpútdaging: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Undersyk: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Ynspiraasje: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Projektdoer: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Operaasjestreamferrin: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Teamleden: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu