Zhu Xixi Kado Doaze troch Jin Zhang is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2022

Zhu Xixi Kado Doaze

troch Jin Zhang

Klant: Wuhan Sanbu Brand Design

A' Design Award yn Izer Winner yn de kategory Ferpakking

12,808

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #134487

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Zhu Xixi Kado Doaze

2022 is it jier fan 'e tiger yn' e Sineeske moannekalinder. De meast direkte manier is om tigergrafiken te brûken. De ûntwerper brûkt de ferlykbere útspraak fan tiger en segen yn it Sineesk, en brûkt fiif tigers om wu fu lin manlju út te drukken (in Sineesk idioom, faak brûkt yn Nijjier). brûke idioom en grafiken foar it foarmjen fan dûbele segeningen fan it Nijjier & # 039; Fet oranje en griene kontraste kleuren meitsje it hiele pakket mear stilich. De doaze kin brûkt wurde as in dekorative skilderij, en tagelyk is d'r in kleurbere tigerfoto foar minsken om te ynteraksje.

De Erkenning

Oer de A' Design Award yn Izer

Zhu Xixi Kado Doaze is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Zhu Xixi Kado Doaze wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Zhu Xixi Kado Doaze wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Ofmjittingen & Ferpakking: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Labels: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Produksjetechnology: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Untwerpútdaging: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Undersyk: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Ynspiraasje: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Projektdoer: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Operaasjestreamferrin: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Teamleden: Designer ：Jin Zhang