Freeze Dried Kofjeferpakking troch Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Kofjeferpakking troch Shanghai Yuanshang Culture Communication Co., Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2022

Freeze Dried Kofjeferpakking

troch Shanghai Yuanshang Culture Communication Co., Ltd.

Klant: Huzhou Jinnuokang Health Technology Co., Ltd.

A' Design Award yn Goud Winner yn de kategory Ferpakking

36,469

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #134719

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Freeze Dried Kofjeferpakking

Freeze Dried is in kofjeferpakkingsûntwerp makke foar in jonge konsumintemerk. De ferpakking kombinearret in moderne útstrieling mei eleminten fan de tradisjonele Sineeske kultuer. It fisuele konsept is basearre op de fiif eleminten goud, hout, wetter, fjoer en ierde, en brûkt tradisjonele Sineeske kleuren. In grut blik befettet ferskate lytsere blikjes, sadat de set maklik op te slaan en mei te nimmen is. Elk lyts blikje is wer ôf te sluten, wat helpt om de hoemannichte brûkte kofje te kontrolearjen. It bûtenste label is printe op coated papier, en de lytse blikjes binne makke fan polypropyleen.

De Erkenning

Oer de A' Design Award yn Goud

Freeze Dried Kofjeferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Freeze Dried Kofjeferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Freeze Dried Kofjeferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Ofmjittingen & Ferpakking: Diameter 95mm
Height 130mm
Labels: Ingenious, Quality, Fashion
Produksjetechnology: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Untwerpútdaging: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Undersyk: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Ynspiraasje: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Projektdoer: The project started in Shanghai in November 2020 and ended in May 2021.
Operaasjestreamferrin: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.