DamoWang Taurine Energy Drink Enerzjydrankferpakking troch Chi Forest

DamoWang Taurine Energy Drink Enerzjydrankferpakking troch Chi Forest is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

DamoWang Taurine Energy Drink Enerzjydrankferpakking

troch Chi Forest

Klant: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

15,898

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #135611

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer DamoWang Taurine Energy Drink Enerzjydrankferpakking

DamoWang Taurine Enerzjydrank is in funksjonele drank presintearre yn in izeren blikje fan 250 millilliter. It blikje mjit 65,6 by 91,8 millimeter en is makke mei hoochglâns transparante printsjen op metaal. It keunstwurk toant in figuer ynspirearre troch Chiyou, in kriger út de Sineeske mytology, tegearre mei in tomme-omheech gebeart dat krêft en fertrouwen suggerearret. De drank befettet ginseng en Sineeske wolfsbei, tradisjonele krûden brûkt om vitaliteit te herstellen. It fertroude metalen blikje is maklik fêst te hâlden en koelt fluch ôf.

De Erkenning

Oer de A' Design Award yn Brûns

DamoWang Taurine Energy Drink Enerzjydrankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan DamoWang Taurine Energy Drink Enerzjydrankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. DamoWang Taurine Energy Drink Enerzjydrankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Ofmjittingen & Ferpakking: 65.6mm x 91.8mm
Labels: Branding, Packaging, Chinese National Tide
Produksjetechnology: High gloss iron transparent printing can on iron cans.
Untwerpútdaging: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Undersyk: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Ynspiraasje: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Projektdoer: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Operaasjestreamferrin: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Teamleden: Yushu Zhang, Yiqun Tang
Ofbyldingskrediten: Yushu Zhang, Yiqun Tang