Coach the Coaches Fuotbalgids by Natasha Mozz

Coach the Coaches Fuotbalgids by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Print en Publisearre Media Ûntwerp Competition Category.

BrûnsPrint· 2022

Coach the Coaches Fuotbalgids

by Natasha Mozz

Client: Adidas

A' Design Award yn Brûns Winner in Print Category

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Verified Award Winner

Verify Award Status for #137201

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coach the Coaches Fuotbalgids

Coach the Coaches is in hantlieding foar in fuotbaltrainingsprogramma foar spilers fan 10 oant 14 jier. De hantlieding waard makke foar fuotbaltrainers, sadat it programma tapast wurde kin yn it deistige wurk. Boarnemateriaal mei in soad tekst waard omset yn dúdlike ynstruksjes dy't foar it grutste part opboud binne út ynfografiken. In stoere kleurenpalet helpt by de navigaasje tusken de seksjes, en de lingte fan de balke oan de side fan elke side jout de subkategory oan. It fuotbalfjildrasterwurk en technyske ynstruksjes foarmje de basis fan de fisuele styl.

The Recognition

About the A' Design Award yn Brûns

Coach the Coaches Fuotbalgids is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Coach the Coaches Fuotbalgids wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Coach the Coaches Fuotbalgids foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release