Plasma Sf Lettertypeûntwerp by Paul Robb

Plasma Sf Lettertypeûntwerp by Paul Robb is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2022

Plasma Sf Lettertypeûntwerp

by Paul Robb

Client: S6 Foundry

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

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Colors

The Design

About Plasma Sf Lettertypeûntwerp

Plasma is in stilistysk modulêr lettertype ûntwikkele om frisheid te jaan oan grafyske projekten. It lettertype omfettet ferskate en alsidige stilen fan in wiidweidige karakterset mei mear dan 80 alternative glyphs wêrtroch glyph-minging mooglik is, wat it lettertype in unike persoanlikheid makket. It lettertype is perfekt foar merkkommunikaasje dy't in dúdlik fisueel lykwicht jout. It Specimen-boek waard ûntwikkele as in koarte run foar de earste 20 ûntwerpers om it lettertype te keapjen.

The Recognition

About the A' Design Award yn Brûns

Plasma Sf Lettertypeûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Plasma Sf Lettertypeûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Plasma Sf Lettertypeûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Dimensions & Packaging: 256 pages full colour, hard-backed book
Tags: Font design, Branding, Identity, Type design
Design Challenge: The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
Research: Research photography and onsite sketching
Inspiration: The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
Project Duration: July- September 2021
Patents: Paul Henry Robb
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb