Neon Zebra Brand Launch Neon Zebra: Drankferpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2022

Neon Zebra Brand Launch Neon Zebra: Drankferpakking

by PepsiCo Design and Innovation

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #137241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Neon Zebra: Drankferpakking

Neon Zebra is in ferpakkingsûntwerp foar in searje cocktailmixers. Elk blikje en drankferpakking hat in unyk mingdrankresept, dat de Neon Zebra-fergeliking neamd wurdt. It resept lit de konsuminten sjen hoe't se in mingde drank meitsje mei it produkt. Elk blikje makket twa cocktails, ferparte om te dielen. De garnearringsôfbyldings dy't neist it produkt toand wurde, binne ienfâldich, mei in skyfke limoen en munt om djipte ta te foegjen. De garnearrings ferskine as gewaagde twadiminsjonale grafyk of as trijediminsjonale foarmen, en se bringe de Neon Zebra-wrâld ta libben.

The Recognition

About the A' Design Award yn Sulver

Neon Zebra Brand Launch Neon Zebra: Drankferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Neon Zebra Brand Launch Neon Zebra: Drankferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Neon Zebra Brand Launch Neon Zebra: Drankferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release