By Beth Collagen Supplement Ferpakking by Angela Spindler

By Beth Collagen Supplement Ferpakking by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2022

By Beth Collagen Supplement Ferpakking

by Angela Spindler

Client: Depot Creative

A' Design Award yn Goud Winner in Ferpakking Category

44,837

Verified Award Winner

Verify Award Status for #137495

View at A' Design Award Press Release Award Badge

Colors

The Design

About By Beth Collagen Supplement Ferpakking

It buro krige de opdracht om in fisueel identiteitssysteem en ferpakkingsûntwerp te meitsjen, ynklusyf in op maat makke skip foar dit lúkse atelier. Wêr mooglik waarden alle materialen selektearre op basis fan har miljeu-betrouwens, fariearjend fan it gebrûk fan post-konsumint ôffal, FSC-papieren en soja-basearre inket. De ferpakking brûkt in kleurenpalet fan donkergriene en ljochte pasteltinten, materialen fan hege kwaliteit, struktueren en subtile printfinishen om in taastber gefoel fan sawol lúkse as prestiizje te meitsjen.

The Recognition

About the A' Design Award yn Goud

By Beth Collagen Supplement Ferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan By Beth Collagen Supplement Ferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. By Beth Collagen Supplement Ferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
Dimensions & Packaging: The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
Tags: Beauty, Luxury, Premium
Production Technology: Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.

A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable.
Design Challenge: From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
Research: The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
Inspiration: Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
Project Duration: June 2020-July 2021, Sydney Australia
Operation Flow: The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
Team Members: Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson