Hocan Healthy Bedriuwsidentiteit troch Guangzhou Cheung Ying Design Co. Ltd.

Hocan Healthy Bedriuwsidentiteit troch Guangzhou Cheung Ying Design Co. Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2022

Hocan Healthy Bedriuwsidentiteit

troch Guangzhou Cheung Ying Design Co. Ltd.

Klant: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,489

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #137537

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Hocan Healthy Bedriuwsidentiteit

Hocan Healthy is in bedriuwsidentiteit dy't makke is foar in merk fan wetterstof- en soerstof-sûnensteknologyprodukten. It logo ferienfâldiget it wetterstofmolekule ta in ienfâldige sirkel. Positive en negative foarmen litte de feroaring tusken wetter en wetterstof sjen, en drukke it wurkfjild fan it merk út. Technology blue wurdt brûkt as haadkleur, kombinearre mei trijediminsjonaal modellearjen. It logo kin bewege tusken twadiminsjonale en trijediminsjonale foarmen oer ferskillende materialen en prosessen hinne, wylst it werkenber bliuwt. It fisuele systeem is opboud yn vektorformaat foar printe en digitale media.

De Erkenning

Oer de A' Design Award yn Brûns

Hocan Healthy Bedriuwsidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Hocan Healthy Bedriuwsidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Hocan Healthy Bedriuwsidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
Ofmjittingen & Ferpakking: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Labels: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Produksjetechnology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Untwerpútdaging: The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
Undersyk: According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Ynspiraasje: Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Projektdoer: The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
Operaasjestreamferrin: The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
Teamleden: Creative Director: Zhiji Dong
Designer: Lu Gu