Jing Yin Li Merkidentiteitsûntwerp troch Sxdesign

Jing Yin Li Merkidentiteitsûntwerp troch Sxdesign is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2022

Jing Yin Li Merkidentiteitsûntwerp

troch Sxdesign

Klant: Jing Yin Li

A' Design Award yn Brûns Winner yn de kategory Grafysk

16,200

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #137545

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Jing Yin Li Merkidentiteitsûntwerp

Jing Yin Li is in merkidentiteit ûntworpen foar in kleanreinigings- en fersoargingsmerk yn de Sineeske merkt. It logo is opboud út ienfâldige geometryske foarmen, fjouwerkanten en kwartsirkels, rangskikt yn fjouwer rigen. Trije fan de rigen foarmje de letters J, Y en L, de inisjalen fan de merknamme. De foarmen binne rjochte yn in stabile en symmetryske yndieling om betrouberens en stevichheid te suggerearjen. De merkkleur is balansearre tusken read en pears en ferwiist nei tradisjoneel Sineesk porslein en read sandelhoutmeubel. It logo bliuwt lêsber by in minimale grutte fan 6 by 12 millimeter.

De Erkenning

Oer de A' Design Award yn Brûns

Jing Yin Li Merkidentiteitsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Jing Yin Li Merkidentiteitsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Jing Yin Li Merkidentiteitsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Ofmjittingen & Ferpakking: Minimum size of logo: 6mmx12mm
Labels: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Produksjetechnology: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Untwerpútdaging: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Undersyk: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Ynspiraasje: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Projektdoer: July to November, 2021, at Beijing, Shenzhen
Operaasjestreamferrin: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Patinten: Sxdesign
Teamleden: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Ofbyldingskrediten: Sxdesign