Gujinggongjiu Drankferpakking by Sisi Don

Gujinggongjiu Drankferpakking by Sisi Don is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2022

Gujinggongjiu Drankferpakking

by Sisi Don

Client: Gujingongjiu

A' Design Award yn Goud Winner in Ferpakking Category

36,998

Verified Award Winner

Verify Award Status for #137626

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gujinggongjiu Drankferpakking

Gujinggongjiu is in ferpakkingsûntwerp makke foar in Sineeske drank. It ûntwerp presintearret it tradisjonele draaktotem yn in digitale fisuele styl. De swiere linen en komplekse bochten fan 'e klassike draakfoarm binne fersimpele ta in moderne foarm. De doaze iepenet fan 'e linker- en rjochterkant, wêrtroch it patroan yn ferskate lagen sichtber wurdt. Der is ljochtjaande inketprinting tapast, sadat it draakpatroan sichtber bliuwt yn in tsjustere omjouwing. De ferpakking mjit 150 mm yn breedte, 110 mm yn djipte en 280 mm yn hichte. It doel is in frisse fisuele ûnderfining en in jonger merkimago.

The Recognition

About the A' Design Award yn Goud

Gujinggongjiu Drankferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Gujinggongjiu Drankferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Gujinggongjiu Drankferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
Dimensions & Packaging: Width 150mmxDepth 110mmxHeight 280mm
Tags: BAIJIU Gujingongjiu Liquor packaging
Production Technology: Luminous ink printing, can be in the dark will be the dragon pattern is displayed
Design Challenge: The application of luminous ink in the bottle above
Research: Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
Inspiration: From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
Project Duration: The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
Operation Flow: Through the open left and right sides, show the visual effect of multi-level
Team Members: INFINITY STUDIO