Roundooze Chickpea Snack Snackferpakking troch Salvita Bingelyte is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.
BrûnsFerpakking· 2022
Roundooze Chickpea Snack Snackferpakking
troch Salvita Bingelyte
Klant: Salvita Design
A' Design Award yn Brûns Winner yn de kategory Ferpakking
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #138713It Untwerp
Oer Roundooze Chickpea Snack Snackferpakking
Boektekst: Roundooze Kikkererwt Snack is in ferpakkingsûntwerp foar rôstere kikkererwten. It assortimint omfettet acht smaken, seis swiet en twa sâlt. Swiete smaken wurde presintearre op in swarte eftergrûn en sâlte smaken op in griis eftergrûn. In glimke, ôflaat fan it Roundooze-logo, bepaalt de fisuele styl. Elke sekje hat útstânsde finsters yn de foarm fan eagen en in mûle, sadat de kikkererwten sjoen wurde kinne foar de oankeap. Ienfâldige lettertypen en in beheind kleurepallet hâlde it uterlik ljocht en boartlik. Elke sekje mjit 145 mm yn breedte en 210 mm yn hichte.
De Erkenning
Oer de A' Design Award yn Brûns
Roundooze Chickpea Snack Snackferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Roundooze Chickpea Snack Snackferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Roundooze Chickpea Snack Snackferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
- Ofmjittingen & Ferpakking
- Width 145 mm x Height 210 mm
- Labels
- Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Produksjetechnology
- The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
- Untwerpútdaging
- The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
- Undersyk
- Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
- Ynspiraasje
- These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
- Projektdoer
- Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
- Operaasjestreamferrin
- Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
- Ofbyldingskrediten
- Erin Hope Stevens (Copywriter)
Sponsore
Ferkenne Fierder as Designers.org
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