Jinlongquan Bier Ferpakking troch Jin Zhang

Jinlongquan Bier Ferpakking troch Jin Zhang is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Jinlongquan Bier Ferpakking

troch Jin Zhang

Klant: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

39,283

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #138718

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Jinlongquan Bier Ferpakking

Jinlongquan bier hopet in medium en hege einprodukt te lansearjen dat net allinich de lange skiednis fan it merk oerbringe kin, mar ek de konsuminten in goede kwaliteit fiele; ûntwerpers brûke rike yllustraasjes om hop, earen fan weet, houten wyntonnen, bier, wetterboarnen en oare eleminten te ferbyldzjen, sadat de ferpakking in sterke bieryndustry attribút hat; noch wichtiger, de yllustraasjes befetsje it merk byld symboal fan Sineeske draak byldhoukeunst yn de eardere side fan Jinlongquan distillery yn 1978, likegoed as de werynrjochting fan logo lettertype en merk read, foarmje in sterke merk erkenning.

De Erkenning

Oer de A' Design Award yn Sulver

Jinlongquan Bier Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Jinlongquan Bier Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Jinlongquan Bier Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Ofmjittingen & Ferpakking: 80*250mm（jar）
Labels: Beer, Jinlongquan, SANBU, Wuhan packaging design
Produksjetechnology: The bottle is made of iron
Untwerpútdaging: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Undersyk: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Ynspiraasje: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Projektdoer: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operaasjestreamferrin: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patinten: InBev jinlongquan beer (Hubei) Co., Ltd
Teamleden: Designer: Jin Zhang
illustration: Jin Zhang