Satine Pro Molkeferpakking by L3branding

Satine Pro Molkeferpakking by L3branding is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2022

Satine Pro Molkeferpakking

by L3branding

Client: L3branding

A' Design Award yn Sulver Winner in Ferpakking Category

25,921

Verified Award Winner

Verify Award Status for #138900

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Pro Molkeferpakking

Satine Pro is in ferpakkingsûntwerp foar in ultrafiltraasjemolke dy't yn Sina ferkocht wurdt. De molke hat in aaiwytgehalte fan 6 gram it 100 milliliter. It ûntwerp set it sifer 6 yn it fisuele sintrum fan de ferpakking, foarme troch it dekonstruearjen en werkombinearjen fan natuerlike eleminten lykas kij en planten. In folsleine ko sit ferstoppe yn de ôfbylding. De oanpak leunt op it kubisme en abstrakte keunst, wêrby't de realiteit út elkoar helle en opnij opboud wurdt. De ferpakking mjit 50 by 50 by 180 milimeter. It doel is om in nije molke-subkategory te definiearjen en in natuerlik en ferfine karakter út te drukken.

The Recognition

About the A' Design Award yn Sulver

Satine Pro Molkeferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Satine Pro Molkeferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Satine Pro Molkeferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He