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Drive2Extremes Multivision Fotografyske Keunst troch Florian W. Mueller

Drive2Extremes Multivision Fotografyske Keunst troch Florian W. Mueller is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Fotografie en Fotomanipulaasje Ûntwerp.


SulverFotografie· 2022

Drive2Extremes Multivision Fotografyske Keunst

troch Florian W. Mueller

Klant: Porsche Middle East and Africa FZE

A' Design Award yn Sulver Winner yn de kategory Fotografie

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It Untwerp

Oer Drive2Extremes Multivision Fotografyske Keunst

Drive2Extremes Multivision is in searje fan fotografyske keunstwurken dy't twa ekstreme lânskippen yn inkele bylden gearbringe. De Porsche Taycan Cross Turismo waard earst fotografearre op in beferzen fean yn Laplân, noardlik fan de Poalsirkel. Twa wiken letter waard de auto op deselde posysje relatyf ta de kamera pleatst, en by in ferlykbere sinnestân, yn 'e Arabyske woastyn yn 'e Feriene Arabyske Emiraten. De twa bylden waarden dêrnei gearfoege troch mearfâldige belichtingstechniken. It doel wie om poal- en woastynlânskip yn ien byld byinoar te bringen. De keunstwurken waarden yn ferskate formaten produsearre.

De Erkenning

Oer de A' Design Award yn Sulver

Drive2Extremes Multivision Fotografyske Keunst is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Drive2Extremes Multivision Fotografyske Keunst wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Drive2Extremes Multivision Fotografyske Keunst is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Ofmjittingen & Ferpakking
Several produced artworks in different sizes.
Labels
photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Produksjetechnology
I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Untwerpútdaging
The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Undersyk
The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Ynspiraasje
I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Projektdoer
It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operaasjestreamferrin
I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patinten
Copyrights belong to Florian W. Mueller, 2022.
Teamleden
Sandy Mcintosh
Rita el Hachem
Guild Finland.
Ofbyldingskrediten
All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori

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Goed Untwerp Fertsjinnet Grutte Erkenning

De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

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