Granovita Granolaferpakking troch Olga Takhtarova

Granovita Granolaferpakking troch Olga Takhtarova is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Granovita Granolaferpakking

troch Olga Takhtarova

Klant: Sot B&d

A' Design Award yn Sulver Winner yn de kategory Ferpakking

31,653

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #139398

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Granovita Granolaferpakking

Granovita is in ferpakkingsûntwerp foar granola. In kartonnen doaze ferfangt it flexibele sekje dat gewoanlik brûkt wurdt foar ûntbytgraan, wat mear kontrôle jout oer hoe't it produkt op 'e planke ferskynt. It rûge oerflak fan it karton stipet it tema fan sûn libjen. Yllustraasjes fan fruchten en granen beskriuwe de smaak fan elke fariant. Ikoanen, ekspressive lettertypes en heldere kleuren bringe in posityf boadskip oer. It karton kin komposteare wurde, sadat de oplossing miljeufreonlik en goedkeap bliuwt. Elke doaze mjit 160 by 120 by 40 millimeter.

De Erkenning

Oer de A' Design Award yn Sulver

Granovita Granolaferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Granovita Granolaferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Granovita Granolaferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Ofmjittingen & Ferpakking: 1 boxes 160mm x 120mm x 40mm
Labels: Granola, Granola packaging, Fruit Granola, Ukraine
Produksjetechnology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Untwerpútdaging: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Undersyk: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Ynspiraasje: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Projektdoer: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operaasjestreamferrin: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.