Eco Smile Primêre funksje: Ferpakking troch Musa Celik

Eco Smile Primêre funksje: Ferpakking troch Musa Celik is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2022

Eco Smile Primêre funksje: Ferpakking

troch Musa Celik

Klant: Gleen

A' Design Award yn Izer Winner yn de kategory Ferpakking

13,123

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #139682

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Eco Smile Primêre funksje: Ferpakking

Boektekst: It ûntwerp hat as doel om oplossingen te bieden foar essinsjele tema's, wêrûnder de miljeu-fuotprint. De namme fan it merk is foarme troch de kombinaasje fan green en clean. De kombinaasje fan blêd- en lipfiguren yn it logo op de ferpakking stiet foar de glimlach fan de natuer. De wite eftergrûn en sêfte kleuren yllustrearje de produktekstrakten. De ferpakking is makke fan duorsume grûnstoffen om plestik ôffal te foarkommen. Dêrneist wurdt 75 prosint fan de flesken makke fan resirkulearre materialen, en se binne 100 prosint resirkulearber.

De Erkenning

Oer de A' Design Award yn Izer

Eco Smile Primêre funksje: Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Eco Smile Primêre funksje: Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Eco Smile Primêre funksje: Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Ofmjittingen & Ferpakking: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Labels: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Produksjetechnology: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Untwerpútdaging: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Undersyk: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Ynspiraasje: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Projektdoer: Turkey, 07 July 2021 - 20 November 2021
Operaasjestreamferrin: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Teamleden: Musa Çelik, Efe Esa, Efkan Aydınlı