Hightail Ferpakking troch Angela Spindler

Hightail Ferpakking troch Angela Spindler is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2022

Hightail Ferpakking

troch Angela Spindler

Klant: Depot Creative

A' Design Award yn Izer Winner yn de kategory Ferpakking

14,094

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #139774

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Hightail Ferpakking

It buro krige de opdracht om de merknamme, toan of voice as fisuele identiteit en ferpakkingsûntwerp te ûntwikkeljen foar in ynnovative accessoire foar motorhelm. De brief hie in oantal spesifike kritearia, de ferpakking wie om in unisex-berop te hawwen, opnij te brûken, hege produktsichtberens mooglik te meitsjen en lichtgewicht te wêzen foar kosteneffektive fracht. De slanke en unike multi layered film pouch is ûntwurpen om te foldwaan oan alle easken fan 'e klant, en ek befettet alles wat de keaper moat om op te gean en te rinnen; it produkt, taheaksel clips, spacer en how-to brosjuere.

De Erkenning

Oer de A' Design Award yn Izer

Hightail Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Hightail Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Hightail Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Ofmjittingen & Ferpakking: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Labels: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Produksjetechnology: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Untwerpútdaging: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Undersyk: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Ynspiraasje: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Projektdoer: 2017-2019, Sydney Australia
Operaasjestreamferrin: Simple tear apart packaging with a zip lock closure for reuse.
Teamleden: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator