Mid Autumn Festival Gift Tea Ferpakking by Li Jiuzhou

Mid Autumn Festival Gift Tea Ferpakking by Li Jiuzhou is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2022

Mid Autumn Festival Gift Tea Ferpakking

by Li Jiuzhou

Client: Li jiuzhou Studio

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #139820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mid Autumn Festival Gift Tea Ferpakking

Mid Autumn Festival is in heul spesjaal festival yn Sina. Op dit festival sil elkenien freonen jaan wat se goed fine. Yn it ûntwerp wurde in prachtige kombinaasje fan blau en goud, in bleek gouden moannepatroan en prachtige seinige wurden brûkt om in hiele figuer te konstruearjen, dy't folsleinens en reüny fertsjintwurdiget. Iepenje de doaze, der steane acht metalen doazen mei tee deryn. Acht doazen oerienkomme mei acht moannefoarmen. D'r is in folle moanne yn 'e midden, dy't de betsjutting fan hope reüny fertsjintwurdiget.

The Recognition

About the A' Design Award yn Brûns

Mid Autumn Festival Gift Tea Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Mid Autumn Festival Gift Tea Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Mid Autumn Festival Gift Tea Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
Dimensions & Packaging: Width 300mm x Depth 300mm x Height 50mm
Tags: Tea， Gift， Premium， Blue， Moon
Production Technology: I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Design Challenge: how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
Research: Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
Inspiration: In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Project Duration: The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
Operation Flow: At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.