Viage11 Modulêr Brillesysteem by Mijin Lee

Viage11 Modulêr Brillesysteem by Mijin Lee is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Brillen Ûntwerp Competition Category.

SulverBrillen· 2023

Viage11 Modulêr Brillesysteem

by Mijin Lee

Client: ViageA s.r.l

A' Design Award yn Sulver Winner in Brillen Category

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Colors

The Design

About Viage11 Modulêr Brillesysteem

Viage11 is in modulêr brillesysteem dat alve stilen biedt út ien pear brillen. De poatsjes binne útwikselber, yn klassike en kabelferzjes, en in set klip-on aksinten kin sûnder ark oer it basismontuer set wurde. It skarnier wurdt snien en fâlden út ien plaat fearstiel, sadat gjin skroeven, klinknagels of soldearjen nedich binne. Basismontueren wurde makke fan platen rustfrij stiel fan 0,7 mm, wylst de aksinten rustfrij stiel, hout en asetaat brûke. Elk montuer waacht minder as 13 gram. It doel is om ien pear brillen in bredere kolleksje ferfange te litten.

The Recognition

About the A' Design Award yn Sulver

Viage11 Modulêr Brillesysteem is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Viage11 Modulêr Brillesysteem wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Viage11 Modulêr Brillesysteem is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike a fashion brand that pumps out mass-produced frames and sunnies, VIAGEA is an eyewear brand producing a unique product that can create 11 styles from 1 pair of glasses.

All VIAGE11 eyepieces feature interchangeable temples(classic & cable temples) and include a set of additional accents.

Viage11 enables the user to change the style through a simple yet ingenious hinge system.
The temple is encased in stainless steel clipping into the frame and minimizing the direct handling of the frame itself.

Viage11 Accents is further secured by the detachable temple component with clips over the base frame and onto the frame.
Dimensions & Packaging: Viage11 has been designed to fit nearly all faces.
When viewed from the front it is 141mm wide
When viewed from the side its 145mm long
The lens diagonally is 52mm.

Base frames are made from 0.7mm sheets of stainless steel and Accents has made from stainless steel, wood and Italian mazzucchelli acetate.
Tags: #Modulareyewear #Sustainableglasses #Viage11 #journeytoyourself #Eyedentify #Extensibleeyewear #1in11 #Screwlesshingeglasses
Production Technology: NO SCREWS, NO RIVETS, NO SOLDERING: Our patented Hinge system has revolutionized the way eyewear is made. Traditionally, most frames have individual parts joined together with screws, which tend to loosen, require constant tightening, or even get lost.
OUR INNOVATION:
Our focus is for our consumers to have custom-made eyewear that not only fits their face shape but also allows them to express their individuality in various ways with our accent Clip.
Design Challenge: Is it possible for one pair of glasses to replace your entire collection?At ViageA, we believe it is. We make highly customizable modular eyewear, designed for the minimalist, traveler, or everyday wearer looking for the most versatile eye frame.

The concept is about giving you the freedom to create your perfect pair of personalised glasses. But it took over 5 years to come with the result we have now. The challenge was to keep the weight of the eye frame light even after adding the accents on the top. For this reason, the frames are made from 0.7mm sheets of stainless steel. The frames weigh under 13g, which equals just 2 credit cards. That’s 3-4x lighter than regular glasses.
Research: We've done some research by IDI and FGI from eyewear users in the '20s to '40s. The research Objectives were about the pain of purchasing a pair and wearing them mainly. Soon we discovered that majority was willing to have more versatile designs and functions on any occasion. After the interviews, we tested on Kickstarter2021 to check if there were needs in the market. We soon discovered that 70% of males were more interested in the modular system than females. We've localized in the EU and US and Asia for the test and the most well-received results were in Asia.
Inspiration: Extensible eyewear for your uncharted journey.
Viage11 serves to accentuate individual identity and embellish 1 pair with 11 styles. The precise negative environmental impact of the fashion industry remains unknown, but it is sizeable. In recent years, more and more reports on the emergence of environmental news have made us more aware that nature is everything.
We realized that we have a responsibility to help a sustainable and respectable world and to make the effort. That's why we launch this collection. We have changed the way of manufacturing glasses and also it provides versatile styles.
Project Duration: The idea started in May 2017 and was applied for a patent in 2018. The first prototype came out in 2019 and was exhibited in Silmo Paris in September.
Operation Flow: Each handcrafted eye frame can be customized to match anyone's unique style using removable clip accents. Without using any tools, mix and match accents and frames to achieve a range of looks for any occasion or look.

Inspired by the ancient art of origami, our hinges are made, and cast using a single sheet of spring steel, simply cut, and folded like origami paper. The result is an extremely lightweight, yet durable frame meant to last you a lifetime.
Patents: For patents: "Patented. Patent No.102018000010957 Patent Holder.Viagea srl. Year 2020. Jurisdiction EUPIO." For copyrights: "Copyrights belong to MIJIN LEE, Year 2022." For trademarks: "Trademark No.017924932 VIAGEA (Year2018) Trademark Holder. MIJIN LEE"
Team Members: Mijin Lee
ViageA s.r.l
Image Credits: #1 Photographer Lisa Camilo, #2 Video description Mijin Lee #3 Video director Mattia bello