The Land of Rocks Beursstân by Weixian He and Baoyang Wei

The Land of Rocks Beursstân by Weixian He and Baoyang Wei is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Fakbeurs Arsjitektuer, Ynterieurs en Útstalling Ûntwerp Competition Category.

SulverFakbeurs· 2023

The Land of Rocks Beursstân

by Weixian He and Baoyang Wei

Client: Wise Space Aesthetics

A' Design Award yn Sulver Winner in Fakbeurs Category

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Verified Award Winner

Verify Award Status for #139921

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Land of Rocks Beursstân

It Lân fan Rotsen is in tydlike eksposysjeromte dy't yn 2020 makke waard foar in merk fan sintere stien op de Guangzhou Design Week. De stân beslacht 180 fjouwerkante meter. In heal-sletten en heal-iepen yndieling liedt besikers lâns in ôfwikseljende rûte, wylst útsnijde iepeningen yn de pleatste muorren it mooglik meitsje om de stienpatroanen fan bûten en fan binnen te sjen. In bûgde struktuer mei de namme Rock Flower stiet yn it sintrum fan it poadium. It ûntwerp makket de relaasje tusken sintere stien, bewenning en de stêd sichtber en maklik te belibjen.

The Recognition

About the A' Design Award yn Sulver

The Land of Rocks Beursstân is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan The Land of Rocks Beursstân wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. The Land of Rocks Beursstân is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
Dimensions & Packaging: 180sqm
Tags: Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
Production Technology: Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
Design Challenge: The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
Research: From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
Inspiration: What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
Project Duration: The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
Operation Flow: To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
Team Members: Chief Designer: Weixian He
Designer: Baoyang Wei
Designer: Fengming Tang
Image Credits: Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu