Al Mocha Port Kofjeferpakking troch Elena Gamalova

Al Mocha Port Kofjeferpakking troch Elena Gamalova is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Al Mocha Port Kofjeferpakking

troch Elena Gamalova

Klant: Al Mocha Port

A' Design Award yn Sulver Winner yn de kategory Ferpakking

29,899

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #140423

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Al Mocha Port Kofjeferpakking

In searje ferpakkingsûntwerpen foar Al Mocha Port, Saûdy-Araabje. Untwerp is ynspireare troch skiednis, kultuer en herkomst om in identiteit te meitsjen dy't autentisiteit en saakkundigens fersterke. De ferpakking is skjin, begryplik, ûnderskiedend, en net oerladen mei ynformaasje, oerbrânt ferline en hjoed. De kleuren Navy Blue, Forest Green en Gold binne fan doel om de oandacht fan klanten te lûken. De kofje-yllustraasje oan 'e kanten beklammet de oandachtige hâlding fan' e fabrikant oan 'e produktseleksje. In fleksibel etikettesysteem lit it merk it oanbod maklik oanpasse, it hiele jier troch.

De Erkenning

Oer de A' Design Award yn Sulver

Al Mocha Port Kofjeferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Al Mocha Port Kofjeferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Al Mocha Port Kofjeferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Ofmjittingen & Ferpakking: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Labels: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Produksjetechnology: Aluminum Stand Up Pouch, flat bottom, quad seal.
Untwerpútdaging: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Undersyk: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Ynspiraasje: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Projektdoer: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Operaasjestreamferrin: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Ofbyldingskrediten: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova