Koch's Meerrettich Rebranding troch Wolkendieb Design Agency

Koch's Meerrettich Rebranding troch Wolkendieb Design Agency is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Koch's Meerrettich Rebranding

troch Wolkendieb Design Agency

Klant: KOCHS Meerrettich & Feinkost GmbH

A' Design Award yn Sulver Winner yn de kategory Ferpakking

27,046

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #140491

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Koch's Meerrettich Rebranding

It motto werom nei de woartels, is op it stuit it feroverjen fan de fiedingsindustry. Alde woartelgriente, dy't mierikswortel omfetsje, binne op it stuit tige populêr. Om it merk yn 'e planken opnij te bringen, lansearre Wolkendieb de Kochs-merkidentiteit en -ferpakkingsportefeuille opnij. It logo waard modernisearre om bolder en sichtberder te wurden. It nije ûntwerp rjochtet him op it ôfbyldzjen fan de ûnferwurke natuerlike yngrediïnten en de skjinne resepten sûnder tafoegings of konservativen. Farsk fan it fjild direkt nei de konsumint: direkt, ienfâldich en mei leafde taret!

De Erkenning

Oer de A' Design Award yn Sulver

Koch's Meerrettich Rebranding is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Koch's Meerrettich Rebranding wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Koch's Meerrettich Rebranding is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Ofmjittingen & Ferpakking: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Labels: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Produksjetechnology: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Untwerpútdaging: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Undersyk: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Ynspiraasje: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Projektdoer: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Operaasjestreamferrin: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Teamleden: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen