Broken Top Brewing Co Craft Beer Drankferpakking by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Drankferpakking by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2022

Broken Top Brewing Co Craft Beer Drankferpakking

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award yn Izer Winner in Ferpakking Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Drankferpakking

Broken Top Brewing Co Craft Beer is in ferpakkingsdesign dat makke is foar in lyts ambachtlik bierbrand dat IPA en pilsner produsearret. It grafyske patroan is ynspirearre troch âlderwetske boartersguod. In yntegreare logo past him oan oan it kleurskema fan elke produktline en fersmelt mei it patroan om in fisuele yllúzje te kreëarjen. De blikjes binne makke fan blau aluminium, spesjaal oanpast om in djippe marineblauwe toan te berikke dy't seldsum is foar aluminium blikjes. Ultra-hege-snelheid inkjetprinten mei in wite inktlaach makket de grafyske eleminten libbenser. It standert 211-lichem-blikje hat in ynhâld fan 12 ounce.

The Recognition

About the A' Design Award yn Izer

Broken Top Brewing Co Craft Beer Drankferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Broken Top Brewing Co Craft Beer Drankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Broken Top Brewing Co Craft Beer Drankferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable