Gui Ba Fang Baijiu Ferpakking troch Yanhui Zhang

Gui Ba Fang Baijiu Ferpakking troch Yanhui Zhang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2023

Gui Ba Fang Baijiu Ferpakking

troch Yanhui Zhang

Klant: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,697

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #141115

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Gui Ba Fang Baijiu Ferpakking

Gui Ba Fang is in ferpakkingsûntwerp foar in Sineeske baijiu-drank. It ûntwerp bout fuort op de keunst en skiednis fan de Tang-dynastى. It tema is ynspirearre troch it ferhaal fan de Tang-keizer dy't gasten út in protte lannen wolkom hjitte. Tradisjonele kalligrafy, segelsnijkeunst en Dunhuang-fresko-motiven binne tapast op de kadoferpakking en de flesse. De achthoekige kearamyske flesse ferwiist nei in wolkom út alle rjochtingen wei. Binnen yn de doaze lit in yllustraasje sjen hoe't de keizer syn gasten ûnthjit. De doaze en de flesse kinne bewarre en opnij brûkt wurde as dekoratyf objekt.

De Erkenning

Oer de A' Design Award yn Brûns

Gui Ba Fang Baijiu Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Gui Ba Fang Baijiu Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Gui Ba Fang Baijiu Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Ofmjittingen & Ferpakking: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Labels: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Produksjetechnology: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Untwerpútdaging: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Undersyk: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Ynspiraasje: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Projektdoer: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Operaasjestreamferrin: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Teamleden: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Ofbyldingskrediten: Zhang Yanhui
Zhang Xintong
Wang shijie