Borjomi Limitearre Edysje Ferpakking by Antonia Skaraki

Borjomi Limitearre Edysje Ferpakking by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2023

Borjomi Limitearre Edysje Ferpakking

by Antonia Skaraki

Client: Borjomi

A' Design Award yn Brûns Winner in Ferpakking Category

17,567

Verified Award Winner

Verify Award Status for #141264

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Limitearre Edysje Ferpakking

Yntinse trilings, fjoerwurk dat de loft fan Borjomi fersieret, en in haadpersoaazje mei in ymposante oanwêzigens, it hert. In tasjonaris feroare yn it symboal fan de Geörgyske kultuer. De fisuele ôfdruk fan "De Grutte Fernijende". Borjomi draacht de gloed fan it feest en it hert ferrint út de koepel, út it streammende wetter. Om him hinne, it Bolnisi-krús yn it wetter, it sintrum fan it libben. De reinboochlynen wurde kombinearre mei eksplosive fjoerwurklinen, dy't beweging beklamje. De reade kleur fersterkeret it feest, en it wetter wurdt fersteurd troch de ritmes fan de trilings fan skepping.

The Recognition

About the A' Design Award yn Brûns

Borjomi Limitearre Edysje Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Borjomi Limitearre Edysje Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Borjomi Limitearre Edysje Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris